WHY DEJI ADEYANJU SHOULD BE THE NEXT NATIONAL PUBLICITY SECRETARY OF THE PDP

Deji

By  Edward Ntebri Egbelo 

Prior to the heavy shock that rocked members and supporters of the PDP during the last (2015) presidential elections, many have called for total rebranding of the party to make it attractive and acceptable once more to Nigerians. But to the amazement of many, instead of packing the shafts left from the last general elections, the party has been battling with leadership crisis during this past few months. 

Commentators have blamed these crisis on elders of the PDP who many see as fighting for their personal interest above party interest. If the party must fight it's way back to the top spot, then the party needs to start considering the option of a brand new leadership at the national level with young and energetic individuals holding demanding positions like the office of the National Publicity Secretary. 

It is eminent to note that Nigerian youths are prepared to take the center stage in decision making at all levels, the call for youths participation in decision making is a mantra that knows no bounds.

Involving youths in key positions in the PDP is a development that will change the perception of Nigerians towards the PDP, the average Nigerian will once again envisage the PDP as a party that accommodates all irrespective of age barriers. If the PDP must regain it's popularity on the minds of Nigerians, this is the time to get a marketer who is popular to Nigerians and the International community. 

The new national publicity secretary must be someone popular on the traditional and new media and must understand the key essentials of how to use both the traditional and new media to influence human decisions. 70% of Nigerians who fall within the age range of 18-80years are active subscribers to the social media community and it is appropriate to have a National Publicity Secretary who understands the basic principles of navigating on the social space.

 A national publicity secretary must be a vibrant, young, articulate, intelligent, fearless and media exposed individual, both at the traditional and new media level, all of these attributes you find in the person of Deji Adeyanju. 

Who is Deji Adeyanju?

Deji Adeyanju hails from Ijumu Local Government in Kogi. He is a communication expert and has a private Media firm “Who’s Who” that consults for many politicians. A businessman, a grassroot politician and a former student union leader. 

Deji Adeyanju is not just popular amongst media enthusiasts, but also a household name in the political climate. He has always been faithful to the red, white and green umbrella, a priceless loyalty that has raised eyebrows in rival political parties. He has served in various capacities in the party. He worked in the previous administration of Goodluck Jonathan and was one of the leading voices that defended and campaigned for the former president during the last presidential campaign.

He has worked with various members of the party’s leadership in the past and was an aide to two former national Chairmen including the immediate past Chairman of the party, Alhaji Adamu Mu’azu, who he served as aide on New Media.

He coordinated a group of social media influencers and supporters of the party during the last presidential election.

Deji is the current director of new media of the PDP, a position he has used to influence elections positively for the party and also held important meetings with the International community. 

He has attended many international trainings and courses abroad on New Media, one of the most outstanding is Professional Certificate Course on New Media and Political Awareness at Albion

College, London (2012), and London Graduate School (2013) He has also written many articles on the political development in Nigeria. He is a public commentator and a member of the British Association of Lecturers in English for Academic Purposes.

He is the publisher of the book: Sam Ode: Lessons to the Youth of my Generation.

He is what the PDP needs at this time to make the party acceptable to marketable to Nigerians